Camila Caldas

Camila found strategy by extracting the things she loved from her background in Art History and Computer Animation - a deep interest in reading her environment, endless curiosity about people, and passion for creative storytelling. Her love for qualitative research and strategy first bloomed at Wolf & Wilhelmine. Nearly six years ago, Camila joined Mother where she applies her passion for culture to brands like Sonic Drive In, Postmates, and many others. For the past year, she’s steered the development of the ‘Heartland’ research - a sweet reunion with the craft and method that made her fall in love with strategy in the first place. Outside of work Camila is still being strategic – writing Notes app dissertations on reality TV villains and curating dinner party menus.