Margaret Chandra Kerrison

Born in Indonesia and raised in Singapore, Margaret’s career spans over seventeen years of creating narratives for multimedia, games, brand storytelling, location-based entertainment, and immersive experiences. She has worked as a Creative/Story Lead on multiple award-winning projects around the world, including Star Wars: Galaxy’s Edge, Star Wars: Rise of the Resistance, National Geographic Museum of Exploration, and the NASA Kennedy Space Center Visitor Complex. She has created experiences for some of the most beloved brands in the world. She is the author of Immersive Storytelling for Real and Imagined Worlds (2022), Reimagined Worlds: Narrative Placemaking for People, Play, and Purpose (2024), and The Art of Immersive Storytelling: Strategies From the Gaming World (2025). A frequent guest speaker on immersive storytelling, she lives in Los Angeles and is always looking for her next adventure and invitation to play. She is currently Sr. Creative Director at TAIT, creating moments that move people with other technology-enabled storytellers.