Matt Prince

From local government to Disneyland, Matt Prince’s diverse career experience underscores his belief that adaptability is a key trait for success in any industry. That tracks, as shown by his decade-long tenure running brand communications and PR for Taco Bell. Emphasizing the evolving role of storytelling and the need to adapt to changing trends, especially with Gen Z's shifting media consumption habits, Matt provides a unique perspective on his career evolution, strategies for measuring campaign success and the essential role of mentorship in the PR industry.