Fani Sazaklidou

Fani is a global digital leader with extensive experience driving large-scale product experiences for top brands, including adidas, Sony PlayStation, BBC, YouView, and DAZN. Most recently, she served as the Global Vice President of Digital Experience Design at adidas, shaping the brand’s digital presence worldwide.

Her work has earned numerous prestigious international awards for excellence, along with several patents for innovation. She was named one of the UK’s Top 50 Most Influential People in the Video Content Industry and has served as a member of the Government Policy Advisory Group for the Future of Innovation in Television Technology in the U.K. She is an NED for Scottish Ballet, a BAFTA Awards jury member, and a mentor for SXSW.