Andrew MacKinnon

Andrew Mackinnon is a vanguard in futures innovation and entrepreneurship, with a career spanning over twenty-three years in cultural trends, brand experience design, and pioneering non-traditional marketing communications. His journey in the world of marketing commenced at 19, on the streets of London, where his efforts focused on activating small businesses that lacked the budget for big advertising campaigns. This experience laid the foundation for what would become The Taboo Group a year later. Under Andrew's leadership, TABOO has flourished into one of Australia's most progressive creative agencies, dedicated to defying norms and leveraging cultural insights to make environmental, social, and commercial impacts. It stands today as one of the nation’s early B Corporations.