Frederik Pferdt

Dr. Frederik G. Pferdt shaped one of the most fabled creative cultures in the world as Google’s First Chief Innovation Evangelists. He founded Google’s Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with new ideas and taught ground-breaking classes on innovation, creativity and design at Stanford University for more than a decade.
His ideas and practices are used by international government agencies, organizations, and businesses ranging from the UN to NASA to the NBA. His work has been highlighted in more than 250 media outlets, like Fast Company, Harvard Business Manager, Der Spiegel, and BBC news. He is the award-winning author of “What’s Next Is Now - How to Live Future Ready, " a powerful guide on how to invent your future. Born in Germany, he experiments with a nature-centric lifestyle with his family in Santa Cruz, California.