Darlene Fiske

Darlene Fiske knows how to tell a good story. And she wants to hear yours. She helps clients manage their reputations through storytelling via S’Well The Agency, a communications firm she co-founded for wellness brands. With more than 20 years of experience in the wellness space, she has been recognized as the American Spa PR and Marketing Guru in their Women in Wellness Awards.

Prior to starting her business, she directed the sales and marketing efforts at Lake Austin Spa Resort, targeting the elusive top 1% in the US.

A thoughtful and precise wordsmith, her clients have been featured in the Wall Street Journal, Los Angeles Times, Vogue, Travel + Leisure and TIME magazines.