Bonnie Wan

Author, Speaker, Brand Strategist, Life & Leadership Strategist
Chief Strategy Officer of the Year
100 Women to KNOW in America

It’s no secret that modern life is demanding, if not downright depleting. How do you hold the long view while responding to the urgency of every day? How do you advance your work and deepen your relationships without losing sight of your own needs? How can you shift your time, energy, and actions to feed and fuel what matters most? 

You can’t have it all, but you can have all that matters. 
Do you know what really matters...to you? 

The world’s most innovative companies use creative briefs to get clear about who they are (their purpose) and what matters most (their values), so that they can navigate uncertainty, align actions with beliefs, and unlock bigger, bolder ideas from this place of clarity. 

The Life Brief helps you do the same for your life. 

As a 30-year career strategist and Head of Brand Strategy at Goodby, Silverstein & Partners, Bonnie has led strategy for Fortune 500 companies including Adobe, Blackstone, BMW, Comcast/Xfinity, Frito-Lay, and Kraft-Heinz. She also harnesses strategy to create powerful, provocative, award- winning campaigns fighting racial injustice, child sex trafficking, cyberbullying, and gender inequality. Wan has been named one of 100 Women to Know in America, an advertising ICON, and Chief Strategy Officer of the Year. 

Bonnie created The Life Brief during a moment of personal crisis. Faced with unbearable questions about her marriage, her instincts as a strategist kicked in and she wrote a brief for her life. Cutting through confusion and mental noise, she got brutally clear about what matters most...in her relationships; in her work; and for herself. The resulting Life Brief not only saved her marriage but kicked off on a series of family adventures filled with unexpected twists and unimaginable gifts. 

The Life Brief has evolved from a company talk into workshops for Airbnb, Apple, Accenture, Change.org, Google, Goop, Jane Goodall, SXSW, YPO, and more. Her national bestselling book, The Life Brief: A Playbook for No-Regrets Living launched in January 2024 by Simon & Schuster.