Anja Bisgaard Gaede

Anja Bisgaard Gaede is an expert in the future of the lifestyle industry. She is passionate about translating the future into understandable terms and providing practical insights to help lifestyle clients navigate the complex intersection of trend forecasting, emerging media technologies, consumer behaviour, and sustainable textile and material innovation. A crucial aspect of her approach to future forecasting is her academic understanding of neurophysiology and psychology in interpreting human behaviour combined with 15+ years of hands-on experience in the lifestyle industry.
Anja Bisgaard Gaede is the founder of SPOTT trends and business, a business with a decade of experience. She works as a consultant, offering services in product development, delivering keynote speeches, managing creative projects, conducting customer analysis, providing creative direction, and designing spaces for clients across various lifestyle industries, including fashion, interior design, textiles, and media. She holds a Master of Arts (MA) degree in Communication, specialising in Fashion, Consumer Behaviour and Experience Economy from the University of Aalborg, Denmark.
Furthermore, Anja Bisgaard Gaede has been an Associate Professor at VIA Film and Transmedia, VIA University College Denmark, since 2017. She is responsible for executing the international semester program titled 'The Fashion Experience: Fashion Film and Transmedia Storytelling.' Anja is also the author of the Danish book 'Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen' (Customer Chemistry – Experience Economy in Retail, 2008) and the editor of 'Fashion Film and Transmedia - an Anthology of Knowledge and Practice vol. 1,' as well as the publication 'Taking Fashion Film Forward - an Anthology of Knowledge and Practice vol. 2.