JJ Farrell

JJ Farrell has spent his career at the crossroads of cultivating community, marketing, and strategic partnerships across multiple sectors of the music industry. Currently, he’s the Senior Director of Marketing + Partnerships at jump.global – an impact agency built for the music business where he partners with executives to manage their personal growth and professional careers. The company also works with music companies and conferences on business development, community building, and event programming.

Prior to joining jump.global, the California native was the Marketing and Partnerships Manager at the global trade organization, Music Business Association, which represents music companies, universities, and individual professionals in the music business. In the role, he implemented marketing campaigns for the Association’s virtual events including NY:LON Connect 2022 and the #NEXTGEN series. He also oversaw relationships with numerous industry partners such as Women In Music and The Digilogue. He’s also worked behind-the-scenes in numerous capacities for events combining music and television like the ACM Awards, CMA Awards, 60th GRAMMY Awards, “Brad Paisley Thinks He’s Special”, and more. JJ earned his B.B.A. degree in Music Business from Belmont University in Nashville. Besides attending concerts and listening to music, you can find him on the golf course, traveling, or visiting all of the baseball stadiums around the US. Seriously, he's done them all and can send you his list where he ranks them.