Ashley White Fryer

Ashley White (she/her) is a publicist with a passion for uncovering and telling the stories that shape artists and creators. With 25 years of experience, she’s built a career on trust, long-term relationships, and amplifying the authentic voices of her clients. Drawing from a lifetime immersed in music—growing up in New Orleans as the daughter of two musicians—Ashley understands both the beauty and vulnerability of artistic expression and authentic storytelling. At the heart of Ashley White Public Relations is fostering deep, meaningful connections between creators and their audiences by telling honest stories.

After earning degrees in English and Communications from Loyola University New Orleans, Ashley spent 15 years at Atlantic Records in New York City, boosting the careers of artists like Jason Mraz, fun., Vance Joy, Halestorm, and Portugal. The Man. In 2018, she founded Ashley White Public Relations, a boutique PR firm based in Austin, Texas. Through dedication and sheer persistence fueled by a passion for storytelling, she continued to work with longtime collaborators like Halestorm and Jason Mraz, while expanding her roster to include Neon Trees, Robert DeLong, Lady Blackbird, Daisy Grenade, and others.

Today Ashley White Public Relations extends beyond traditional music publicity, representing authors, creators, and tours like Disney Princess: The Concert. Her campaigns have earned GRAMMY Awards, and her clients have landed on influential lists like “Out 100,” the magazine’s compilation of the year’s most impactful LGBTQ+ people. And it’s not just her clients who are recognized for their contributions: as the inaugural Co-Chair of Women in Music’s Austin chapter, Austin Woman magazine named Ashley one of their 2024 “Changemakers.”

A proud 10-year resident of Austin, Ashley can be found in her spare time embarrassing her kids, singing karaoke, and snuggling her rescue dog Louis.