Aimee Colton
Aimee thrives at the intersection of social media and communication strategy. As a former PR professional, reporter and radio producer, she has the ability to creatively connect an organization with their audience through engaging content. As the social media manager for the Utah Department of Transportation, Aimee has grown their social media accounts by tens of thousands of followers in order to educate Utahns about their DOT. Most notably, she launched and grew the UDOT TikTok account, amassing millions of likes and over 120,000 followers within a year of its creation, reaching and connecting with more Utahns and establishing UDOT as a leader worldwide. Prior to joining the Utah DOT, Aimee’s career has seen her navigating the communications world of government and national brands.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.