Kelly Herrick

Born on the Fair, now a theme park creator, writer, artist and speaker - entertainment has always been in Kelly’s blood. Creating narrative and concepts for attractions, museums and experiences worldwide gives her the inside track on why we love doing the things we do, even when they seem a little crazy. At Katapult she’s the disruptive thinker who likes to ask why (a lot!), developing narrative and concepts that go beyond the expected and create wow. Kelly has a knack for keeping one foot in the real world and one foot in the imaginary one at all times. When she’s not creating big ideas for Ferrari, Warner Bros. Discovery and LEGO she’ll be off in her campervan hiking and painting around the wilds of the UK.