Lisa Bühler

Lisa Bühler has been saying "Gah!" since 2014, but the feeling was bubbling inside her long before then. After a decade in the fashion industry, Lisa set out to create an anti-shop kind of shop—a space where independent design and community could thrive, with diversity and discovery woven into its fabric. Bühler started out with a focus on small, slow-fashion brands that evoke a sense of delight (Gah!). She wanted to create a space where people could find unique, thoughtfully curated fashion pieces that were not only stylish but also ethical and sustainable. The site quickly became a haven for fashion enthusiasts seeking something different from the fast fashion churn. 10 years later, she’s staying true to her ethos boasting a flourishing in-house collection, expanding into accessories!