Patricia Buffa

Patricia Buffa is a Principal Product Marketing Manager at Adobe, with a focus on Gen AI. In her role she develops thought leadership strategies and programs that center creative professionals while supporting the development and release of Adobe’s family of creative GenAI models. Prior to joining Adobe, Patricia was the Director of Digital Strategy at the Fine Arts Museums of San Francisco (de Young + Legion of Honor) where she built out the Web and Digital Strategy division and led transformational projects such as famsf.org website redesign and the de Young’s first in-gallery AR application that allows visitors to virtually try on designs from the museum’s fashion collection. She also established an award-winning short documentary series and started experimenting with Gen AI ideating new public-facing engagement applications. Previously Patricia led digital initiatives and teams at MoMA, in New York City, and at Foundation Louis Vuitton, in Paris. She’s originally from Italy and Brazil and holds an MS in Economics and Management from Bocconi University in Milan. She is passionate about art, technology and the wilderness.