Caroline Leong

Caroline Leung is an award-winning writer, strategist, and creative director. She owes her process and approach to a love for alt weeklies—intersecting virtual and IRL paradigms for human connection with parallel or countering currents in retail, music, film, food, drink, and personal technology.  Her work has informed R&D, creative strategy, and experience design for clients such as adidas, PlayStation, Microsoft, L'oreal, Verizon, and FX.