Laura Barganier

Laura Barganier is the Head of U.S. Personal Banking Communications for Citi, which includes support for the Branded Cards and Lending, Citi Retail Services and Retail Banking businesses. She’s passionate about building integrated comms campaigns, tapping into culture and shaping compelling stories to capture the minds, hearts and wallets of consumers. She has a diverse background of 15+ years in consumer, corporate, tech, financial services, travel and marketing industry PR. She’s also worked with legacy and emerging brands including: American Express, Amazon, Chipotle, Facebook, MassMutual, Unilever, PepsiCo, Postmates, GroupMe, Refinery29 and Klarna. She holds a bachelor’s degree in Public Relations from The University of Texas at Austin. She resides in New York City and is obsessed wit