Jenna Seiden

Jenna has more than 25 years of experience as an executive in sports, emerging tech, and linear media. She serves as Senior Vice President, Business Development at Skydance Games, leading strategic partnerships, publishing, and franchise development. Previously, she was Vice President of Business Development at Niantic Labs, maker of Pokémon Go, where she led efforts across IP/Publishing, Mapping, AR, and HMDs. She began her career in sports marketing at the NBA and has held executive positions at CAA, Xbox, HTC, Maker Studios, NBC, and Meta. Jenna is a board advisor to three Emmy-winning immersive and games studios and consults across the AI and XR landscape. She also founded an AI and IoT solutions company for conservation and sustainability, Zambezi Partners.