Michelle Crossan-Matos

Michelle Crossan-Matos is the chief marketing officer at Ulta Beauty, the nation's leading beauty retailer. In her role, she is responsible for driving the comprehensive strategy, planning, and operations for integrated marketing, creative development, customer experience, Ulta Beauty Rewards member loyalty, UB Media retail media network, public relations, consumer insights, and e-commerce at the brand, which is focused on serving diverse, multi-generational guests.