Laura Frank

Laura Frank is a EVP Strategy Director at McCann New York, a building in midtown to which she’s been commuting for nearly a decade. She leads a portfolio of brands including instax, HomeGoods, and NYX. Laura’s career began in youth market research where she helped put brands like Nike, Converse, and VW directly in touch with taste makers in NYC and LA. After two years on The Warped Tour, fielding research for sponsors, Laura joined Y&R as a brand planner. After five years, she transferred to the Lima office, and built a local strategy department. In addition to client work at McCann, Laura leads special projects, new business, and teaches a bi-annual course at Fordham on “conscious branding.” Laura has no idea how a 42 year old “is supposed to behave” but is pretty sure she's not into it