Sarah Owen

Sarah is a trend forecaster, futurist and social scientist with a background in studying human values. With 14 years of experience in future trends, consumer research and communication strategy, she specializes in guiding organizations through strategic foresight, scenario planning and trend analysis. Sarah has previously worked in the USA, Australia and Europe analyzing emerging trends and behavioral shifts for SOON Future Studies and WGSN, consulting with Fortune 500 brands, and writing for the likes of Kinfolk, The New York Times, WARC and i-D magazine. She has presented at global events including Cannes Lions, FUTR Summit and World Retail Congress, has been quoted as an expert in The Financial Times, CNN, Vogue, Bloomberg and The Guardian, and is the founder of Futures Friends.