Craig Snyder

From rock n' roll radio to revolutionizing the ticketing experiences, Craig Snyder has spent over 15 years shaping the intersection of music and technology. Currently as Director of Sales at Intellitix, a pioneer in RFID access control /cashless POS, Craig continues his mission of enhancing how fans and artists connect while helping events grow revenue and reduce event technology costs.

At Lyte, Craig led the sales team to remarkable success, partnering with industry giants like Live Nation, AEG, and Goldenvoice. Under his leadership, Lyte's market presence exploded to cover 43% of North American events. Before that, his tenure at ReverbNation (now Bandlab) opened doors for countless emerging artists, creating performance opportunities at prestigious festivals including Bonnaroo, Summerfest, and Firefly.

Craig earned his unofficial "rock n' roll masters" alongside music legend Little Steven Van Zandt of Bruce Springsteen's E-Street Band, producing shows for SiriusXM and managing live events for Underground Garage. At digital agency Vervelife, he orchestrated partnerships with industry leaders like Live Nation, Billboard, and Shazam, integrating streaming music into groundbreaking e-commerce experiences.

Beyond his commercial success, Craig's passion for supporting artists extends to healthcare advocacy. He serves on the board of O+ Festival, a unique three-day event in New York where artists receive complimentary healthcare in exchange for performances. His current mission? Transforming O+ into a year-round clinic providing continuous care for artists.