Hallie Anderson

Hallie Anderson is co-founder of Rareform, a boutique artist services company built for independent musicians. Rareform has worked with global artists such as Royel Otis, Julia Jacklin, L’Imperatrice, The Blaze, Windser, Genesis Owusu, among others to build custom direct marketing, digital, DSP, and release strategy campaigns that support long-term growth. Prior to co-founding Rareform with her business partner Jess Page, Hallie served as co-General Manager of Mom+Pop Music alongside Page working with artists such as Flume, Courtney Barnett and Tash Sultana. Anderson’s experience traverses all areas of the music business, from labels to live to management, having cut her teeth at AEG Northwest and Foundations Artist Management. A native of Seattle and a Fordham MBA, Anderson is an expert in comprehensive release strategy with a keen understanding of the symbiotic relationship between US and global music markets. Her scrappy approach and entrepreneurial spirit has helped support strategic development for GRAMMY-winning artists and emerging creators alike.