Shira Lazar

Emmy-nominated digital culture pioneer Shira Lazar launched What's Trending in 2011, revolutionizing web-first news. For over two decades, she’s been a leading voice in the creator economy, speaking at events like SXSW, VeeCon, and CES. Named one of Fast Company's Most Influential Women in Technology and featured on Variety's Women of Impact list, Shira is also celebrated on NFTNow's NFT100. In 2020, she co-founded Peace Inside Live, a wellness agency crafting programs for innovative teams, and launched Creators 4 Mental Health, providing mental health tools to the creator economy through events and community initiatives.