Jump On It is the ultimate 8 day “Black Culture 360°” experience! Jump On It focuses on music industry events & showcases, business exhibitions, community events and educational panels. The experience will be topped off with parties and music festivals. Events are strategically hosted in the original “Negro District” where City of Austin policies in the early 1900’s forced its Black residents to relocate to and surrender their “Freedmen Settlements” and progressive independence. Other events are curated at historical locations with the largest festival (The Fat Gator Festival on the Lake) being held at Walter E. Long Park. Its location is in the 78724 zip code that houses the largest concentration of Blacks in the city.