Reeperbahn Festival, Europe’s largest club festival and a key platform for pop culture and the music industry, presents its 2025 SXSW Showcase. This year’s lineup features rising stars making waves internationally: Beth McCarthy (UK) with emotionally charged pop anthems, Billianne (Canada) with haunting vocals and personal storytelling, Cloudy June (Germany) blending dark pop with alternative influences, FILLY (Austria) a new blend of hyper pop and r&b, and Sofie Royer (Austria/USA) being the new avant-garde.