Kids are a crucial yet often overlooked audience for brands. Though they lack direct purchasing power, they wield immense influence over household buying decisions—often called the "nag factor" or "pester power." This marketing force has evolved over 50 years. Starglow explores the history of kid-focused branding, from the birth of the toy market and 1980s deregulation to the rise of '90s kid programming and today's fragmented media landscape. We uncover the most effective ways brands can authentically engage youth audiences today.