Podcast advertising has evolved from a niche experiment to a data-driven, measurable channel. Unlike digital ads adapting to a cookie-less world, podcasts were never reliant on cookies - brands now use behavioral insights, multi-touch attribution, and exposure tracking to measure real impact.

This session explores how podcast metrics have become as trackable and actionable as social and CTV, with programmatic buying and precise audience targeting. Beyond downloads, brands gain deep insights into who’s listening, what they care about, and how to reach them effectively.