Dr. Tamara Zubatiy Nelson, CEO of Barometer, will discuss how programmatic enablement and curation are key to unlocking the power of podcast advertising for brand advertisers. Podcasts have historically lacked comparable brand safety solutions to other digital channels, Barometer solves this problem. This panel showcases the tech advancements that have enabled pre-bid programmatic advertising for podcasting at scale! This session will also discuss balancing programmatic and direct opportunities through curation revealing the blueprint for qualifying opportunities for inclusion!