Today’s innovative winemakers use customer data to guide their work among the vines. In this panel, a chief winemaker joins seasoned marketers from multiple industries to give an inside look at how to use AI, data, and other innovation to drive a successful business. This discussion aims to provide healthcare marketers with valuable insights from the wine industry, demonstrating how to harness customer data to transform brands, adapt to consumer evolution, cut through the noise with precise data to maximize promotional impact, and effectively reach audiences through omnichannel strategies.