As life expectancy rises, perceptions of aging are shifting. By 2050, the global population over 60 is set to double to 2.1 billion, redefining beauty standards and self-esteem. Longevity is becoming a dominant force in wellness spending, with the market set to expand beyond ultra-rich circles into mass. This panel explores how the Longevity Economy is about living better for longer—extending healthspan, not just lifespan. Brands are investing in products that enhance longevity, democratizing wellness with tools, services and research centres for all life stages.