#DubaiFutureAtSXSW

Presented by Dubai Future Foundation

What Is the ‘Why’ of Future Generations?

Mar 9, 2025

10:00am – 11:00am CT

As humans, we naturally seek purpose, often finding it in our work. But one thing is certain: technology will continue to transform our world, changing the nature of jobs—and in some cases, eliminating them altogether. As we move further into the tech-driven future, we must ask ourselves: what will give us a sense of purpose? What will shape the purpose of future generations—our children and grandchildren? In essence, what will motivate us to get out of bed each morning? The big question is, how will we discover direction and meaning in a world that’s rapidly evolving?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tracy Brower

Tracy Brower

Future of Work

photo of Eddy Ng

Eddy Ng

Queen's University

photo of Patrick Noack
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About
Format: Panel
Type: Session
Track: Workplace
Level: Beginner