This workshop is crafted to bridge the growing knowledge gap in programmatic advertising as more brands and advertisers shift media spend to the premium open internet. With audiences spending more time with premium content across the open internet, understanding programmatic advertising is no longer optional—it’s a necessity to keep up with today’s attention economy. But the future of digital media doesn’t have to be intimidating; attendees of this session will walk away with essential foundations and will be empowered with the tools needed to reach their ideal audience.