You may know Chris Paul as a future NBA hall of famer,12-time NBA All-Star and two-time Olympic gold medalist, but did you know he's also a plant-based snack-making entrepreneur? Since he joined the NBA in 2005, there’s been a seismic shift in the way professional athletes work with brands. Today, athletes increasingly treat and view their influence as their own brand, participating as an owner in the value they create. Hear how Chris has led the way in a new era.