Presented by Digital Turbine
Leveling Up Your Ad Game: How Next-Gen Stats Are Reshaping Marketing
Next-Gen Stats have revolutionized sports, offering detailed insights that drive game-changing decisions. Now, they’re transforming advertising. In this session, we’ll explore how advanced audience data can uncover blind spots in your media mix across categories like QSR, Entertainment, and Retail. We’ll demonstrate how adding mobile gaming to your strategy can fill those gaps, amplifying attention and driving more meaningful consumer engagement.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Lisa Speck
Qrious Insight
Greg Wester
Digital Turbine
Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film & TV Badge