#brandedpodcasts

Presented by Quill

Brand Podcast or Audio Ads: What's Right for Your Company?

Mar 7, 2025

4:00pm – 5:00pm CT

Brands have two paths to reach their audience through podcasts: creating a branded podcast or sponsoring existing shows. This panel brings together experts from a podcast agency, a brand with a successful podcast, a sponsor-focused brand, and a podcast ad agency to explore both strategies. Panelists will discuss the unique value each approach offers, the goals they best serve, and how brands can choose the right path.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Krystina Rubino

Right Side Up

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