Emotion by Design
In this presentation, I'll take you through my journey and the process I took leading the charge at EA SPORTS Football Club, a legendary football platform with a 30-year history, unmatched licensing depth, and 150 million passionate fans. Join me as I reveal my strategies and creative processes that helped me successfully execute a massive design transformation for a massive game. This share is supported with compelling visuals and video demos of before and after as well as the impact of what this work.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Liliia Mandrino
Electronic Arts
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge