How might LEGOs help us access subconscious beliefs? What could we learn from people pretending to be omniscient robots? Could a sushi chef really hold the key to creating a groundbreaking new tech product? Unconventional research methods can shape tech products in incredibly impactful ways. Insights from such studies have inspired Google Search's designers and leaders to imagine different possibilities and solutions—crucial for any product team, but especially when the team manages a 25+ year-old product.