Tyler Chou reminds Creators: your YouTube channel isn’t your business; it’s the marketing arm of your business. Creators are the business—they are the media company—and they must avoid burnout by moving beyond AdSense and brand deals. Tyler represents some of the world's biggest Creators, helping them build 7-figure businesses by diversifying their revenue streams through physical/digital products, courses, paid communities, newsletters, and securing equity in brands. The strategy involves positioning creators' businesses and channels for 8 to 9-figure exits and acquisitions.