Advance sign-up is required and will be limited to primary access only. RSVPs for Workshops will launch on Tuesday, February 25th at 11:00am CST.
In order to RSVP, please log into schedule.sxsw.com with your registration linked.

Ever wondered what really happens when you “Google” it? Join us for a look under the hood of Google Search. We'll take you through the life cycle of a search query, from crawling and indexing web pages to retrieving and serving the most relevant information. This interactive workshop aims to demystify search algorithms, address common misconceptions, and showcase how Google leverages natural language understanding to deliver high-quality results.