Beyond the Search Bar: What Happens When You “Google It”

Mar 12, 2025

2:30pm – 4:30pm CT

Advance sign up is required. Please locate the “RSVP” button on the page to reserve your spot. If you are unable to RSVP, there are walk up slots available on a first come, first serve basis.

Ever wondered what really happens when you “Google” it? Join us for a look under the hood of Google Search. We'll take you through the life cycle of a search query, from crawling and indexing web pages to retrieving and serving the most relevant information. This interactive workshop aims to demystify search algorithms, address common misconceptions, and showcase how Google leverages natural language understanding to deliver high-quality results.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Zoe Darmé
photo of Elizabeth Tucker
Primary Access
Interactive Badge
Platinum Badge
About
Format: Workshop
Type: Session
Track: Tech Industry
Level: Intermediate