As the live entertainment industry evolves towards offering more than just a ticket to a concert, experience creators face more challenges than ever. With a lack of customer data, high fees and hidden costs for both organizers and attendees, inefficiencies in handling bookings across multiple platforms, and ticket scalping - the old ways of selling experiences are broken. In this presentation, Ben and Lisa Simpson Co-Founders of Easol discuss how promoters, artists, venues and brands are transforming how they sell experiences with data ownership, financial control and specialist insights.