As the live entertainment industry evolves towards offering more than just a simple ticket to a concert, experience creators face more challenges than ever. With the lack of customer data, high fees and hidden costs for both organizers and attendees, inefficiencies in handling ticket sales across multiple platforms, and ticket scalping, the broken system affects both the experience creators and customers. In this presentation, Ben and Lisa Simpson of Easol will discuss the future trends for ticketing, strategies for improving the purchasing experience and enhancing attendee engagement, leveraging data to understand customer behavior, and more.