Driving Social Impact through the Beautiful Game
The world will soon turn its attention to the U.S. as we host the 2026 Men’s World Cup. The success of the tournament shouldn’t be based solely on revenue earned. Success must also be measured by community impact. This moment couldn’t come at a better time as young people are heading toward worsening physical and mental health. This fireside chat will dive into how we build on the movement to make the game more accessible, specifically in communities of color, and how we use soccer to catalyze a generation of healthier and stronger communities.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Ed Foster-Simeon
U.S. Soccer Foundation
Tim Howard
NBC Sports