Artists & music startups have to learn the language of commanding attention of those who are attracted to investing in music. Why? In a world where everyone is getting smart about where they put their $, artists-as-entrepreneurs and techies need to know how to break through the noise to make sure their hobby can translate into a business model. Join these pros who have started companies or artist projects themselves (and some who invest as well!) as they dissect how attracting attention works. Communicating value is key to the next infusion of capital and turning your passion into profit.