Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy

Date TBA

The creator economy is booming. YouTube found that 65% of Gen Z consider themselves creators, yet only 1 in 10 influencers earn upwards of 100K per year.
Despite the creator economy gold rush, most creators are unsure how to price their work competitively and fairly, and a wider pay gap is forming for underrepresented creators. Since no mutually agreed-upon performance metrics exist in influencer marketing, creator pay is often determined in a black box.
This panel will discuss how to bring more pay transparency and equity into the creator economy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Pierre-Loïc Assayag
photo of Lucie Fink
photo of Jamie Gutfreund

Jamie Gutfreund

Creator Vision

photo of Christen Nino De Guzman

Christen Nino De Guzman

Clara for Creators

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About
Format: Panel
Type: Session
Level: Intermediate