Memory is a blueprint to the soul. The collection of everything that’s ever influenced what we think and what we believe.
So what do you remember, and how has it shaped who you are?

Society venerates the new, but new memories are like ripples on a pond, gone as quickly as they come. They have no chance to engrain upon us. Old memories are like channels carved out of rock, channelling a pathway back to the past.

Why does that matter to marketers? Because memory is the physics of advertising. It defines how all the communications we make are stored, and whether they are retrieved when it really counts - at the decision point. If you can understand how memory works, you know how to make what you do the thing that gets remembered.

Expect surprising insights, interactive moments, and a deeper understanding of how memory influences your thinking. You’ll leave with practical techniques to unlock your own memories, reshape how you see the past, and understand how it influences your future choices.