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To some, B2B client work may seem boring, but they're the nuts and bolts that keep entire sectors—and sometimes, countries—moving. B2B work matters, but indifference can be a challenge. We know how hard it is when your products or services aren’t exactly ‘blockbusters’ and your competitors for attention are Hollywood, TikTok, and Xbox. Mission Impossible? We have the blueprint, and it works! Using our 5 core principles, we’ll demonstrate how entertainment storytelling can transform your B2B marketing from boring to brilliant, ensuring crucial work gets the recognition it deserves.