Join Liquid Death, Duolingo, System 1 and Small World to explore how brands are stealing share of voice from market-leading competitors with entertainment-first strategies and tactics. In a world where purpose fatigue, traditional media decay, and fragmentation of broad-reach fame have made it harder than ever to grow a brand, a class of brands has evolved the playbook by focusing on earned media. Our brand leaders and experts will be using their unique career experience and an exclusive piece of Small World research aptly named the Entertainment 100™ to give you the blueprint to earning fame for your brand by entertaining at all costs.