Dive into the world of generative AI tools to master content creation for brands. Learn to transform creative briefs into high-quality advertising content using cutting-edge AI technologies. We'll create practical workflows, demonstrate advanced tools, and you'll walk away with resources and guides to build what you learn.. This workshop is for anyone who wants to push creative boundaries and make the most of AI in the production of marketing content. So if you're in production, agency or client-side, let's cut through the hype and together explore real generative creative workflows.