A deep dive into the world of disability-inclusive advertising. How can industry professionals, agencies, and brands take those first steps or develop their existing strategy to ensure their work is more inclusive? Disabled people and their families on a global scale are estimated to have spent over £16 trillion in 2023. This panel will develop your understanding of the ‘why’ and the ‘how,’ with a particular emphasis on professional collaboration and how working with those with lived experience creates the best outcomes. The panel will explore the complex ethical, creative, and business case for inclusive advertising and media.