After this workshop, participants will have mapped three different fans, followers, or voters and will understand their emotional drivers for engaging with the participant’s music, content, personal brand, or social issue. They’ll also know what content to create to activate these audiences. In today’s saturated marketplace, cutting through the noise is crucial. Instead of shouting call-to-actions the loudest, we need to really listen to people. By understanding their personality, preferences, and psychographics, we can create effective media that makes people feel understood rather than sold to.